North Africa Trade Exhibition for Fast Moving Consuming Goods

20 - 22 April 2026

Expo Libya Exhibition Grounds, Benghazi

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About ​​​North Africa FMCG

Positioned as the leading event for the fast-moving consumer goods sector, North Africa FMCG Expo in Libya serves as a dynamic platform for local and international manufacturers, suppliers, and innovators looking to grow their presence across North Africa and the wider MENA region. The expo is a strategic hub for industry players seeking to explore new market trends, expand distribution channels, and tap into one of the fastest-growing consumer markets in the world.

Bringing together the full spectrum of the FMCG value chain from production and packaging to retail and distribution—North Africa FMCG Expo highlights innovation, efficiency, and adaptability. It’s designed to foster business growth by connecting exhibitors with high-potential buyers, retailers, wholesalers, and agents ready to build long-term partnerships across borders.

With a comprehensive showcase of fast-moving products across categories such as food & beverages packaging materials, personal care, home care, hygiene, and packaging solutions, the exhibition is a launch-pad for brand expansion and regional market entry. Exhibitors gain access not only to Libya’s emerging trade corridors but also to North Africa’s rapidly evolving consumer base and expanding retail sector.

More than just a trade show, North Africa FMCG Expo is a business-driven experience that encourages collaboration, knowledge sharing, and innovation. It provides a forward-looking platform that highlights emerging product lines, sustainable packaging, and evolving shopper preferences creating a smart sourcing environment for buyers across North Africa and the Middle East.

The expo is expected to attract thousands of trade visitors, including distributors, retail chains, wholesalers, importers, and procurement specialists from across Libya, North Africa, and the broader MENA region. With high buyer engagement and targeted B2B matchmaking sessions, North Africa FMCG Expo is set to generate significant commercial activity—enabling exhibitors to secure distribution agreements, negotiate supply contracts, and establish new market footholds. Whether you’re a global brand or a regional player, the event offers a high-impact environment to drive real business outcomes and long-term partnerships.

Market Background

Libya’s Population reached approximately 7.2 million in 2024, with a 2.3% annual growth rate, presenting a fast- expanding consumer base with increasing demand for essential goods and branded FMCG products.

North Africa’s FMCG Market (including Libya, Algeria, Tunisia, and Morocco) is valued at over USD 48.6 Billion in 2024, with a projected CAGR of 6.4% through 2030, driven by urbanization, rising disposable income, and youthful demographics.

Retail modernization is accelerating in Libya, with the rise of supermarkets and mini-markets replacing traditional souks, creating new supply chain and distribution opportunities for FMCG brands.

E-commerce in Libya remains growing steadily, with FMCG categories like hygiene products, baby care, and packaged snacks among the most searched and purchased items online.

North Africa’s urban population is expected to surpass 140 million by 2027, creating sustained demand for fast-moving, affordable, and accessible branded goods.

Exhibitor Profile

  • Bath & Shower
  • Fragrances & Deodorants
  • Gifts & Stationary
  • Industrial & Professional Care
  • Paper & Plastic
  • Adult Hygiene
  • Household Care
  • Skin Care
  • Sun Care
  • Baby Care
  • Hair Care
  • Laundry
  • Auto Care
  • Packaging Materials

Visitor Profile

  • Retailers
  • Importers, Traders, Wholesalers
  • Distributors, Resellers
  • E-commerce Companies & Marketplaces
  • HORECA, Travel, Tourism
  • Sourcing & Procurement
  • Private Label Buyers
  • Brand Licensing Professionals
  • Government & Regulatory Representatives
  • Manufacturers
  • Consultants
  • Packaging & design experts
  • Brands owners
  • Buying Agents
  • Investors